Have you ever thought about outsourcing CPG sales management to a consulting company? It might seem daunting initially, but there are numerous benefits to letting an experienced natural consumer products consulting firm oversee sales for your business!
In this article, we’ve broken down three of the biggest benefits of working with a CPG and natural products sales outsourcing agency. We’ve also provided recommendations on making the most of your partnership with the agency.
Ready? Let’s dive in!
1. It’s a Great Way to Find Distributors That Accentuate Your Brand
Suppose you own a premium organic breakfast bar brand geared towards attracting environmentally conscious high-income earners. Would you rather distribute your product through a discount mart or an upscale fine foods store? Most people would pick the latter because it fits the brand better!
This is where CPG consulting agencies come into the picture. They’ll take the time to understand your products before putting you in touch with like-minded distributors who will add to your brand equity by stocking your products!
2. It Ensures Checks and Balances
Are your sales decreasing because your products aren’t adequately labeled according to federal and state requirements? Do your products carry functional universal product codes? Are your sales projections accurate based on current performance metrics? These are just some of the questions a Natural food & beverage consulting experts will help you answer!
Once you’ve handed the sales management reins to the consultants, they’ll use their experience working with companies like yours to ensure you’re on the right track.
3. It’s Great for Analyzing Your Customer’s Behavior From Multiple Angles
Most natural CPG product sellers use dollar and unit sales figures to try and decipher the behavior of their customers. But did you know there are other metrics, such as equivalized sales volume, that can be used to gain a better understanding of consumer behavior?
If you outsource your sales management to a consulting agency that uses a broad set of performance metrics, you’ll get unprecedented insights and a second opinion on your company’s performance simultaneously. This will result in a keener understanding of your consumers and help you avoid biases you would’ve otherwise held if you managed sales on your own!
Emerge Natural Sales Solutions Provides Top-Tier Sales Management As Part of Its Holistic Natural Products Consulting Service
At Emerge Natural Sales Solutions, we use multiple performance metrics to provide our clients with unparalleled consumer behavioral insights. We also advise our clients regarding best distribution practices, how to find the right broker/distributor, and more.