In an increasingly competitive retail environment, shelf placement can determine a product’s success. The Economic Times reveals that 70% of purchasing decisions are made in-store, emphasizing the importance of strategic product placement. Consumer packaged goods (CPG) brands must optimize their positioning to capture consumer attention and drive sales. By leveraging CPG consulting secrets, businesses can maximize their retail presence and outperform competitors.
Understanding the Impact of Shelf Placement
Shelf placement is not just about visibility, it directly affects consumer perception and purchasing behavior. Products positioned at eye level tend to sell 35% faster than those placed on lower or higher shelves. A CPG business consultant can help brands negotiate premium placements, increasing sales potential. Additionally, the “buy level” concept influences brand preference, as shoppers naturally gravitate toward products placed within their direct line of sight.
Data-Driven Shelf Strategies from a CPG Consulting Agency
A CPG consulting agency employs market research, sales analytics, and shopper insights to develop shelf placement strategies. Consumer packaged goods consulting services analyze store layouts, foot traffic patterns, and product adjacencies to position products in high-traffic zones. A CPG brand consultant can also assess sales velocity and recommend optimal stocking levels to prevent out-of-stock scenarios, which cost brands billions in lost revenue annually.
The Role of Natural Food Consulting in Shelf Placement
For organic and specialty brands, natural food consulting plays a critical role in securing premium retail placement. Organic products consulting services focus on positioning products in dedicated natural food sections or alongside complementary health-focused items. The best CPG consulting company understands the importance of storytelling through packaging and merchandising to attract health-conscious consumers.
CPG Consulting Solutions for Negotiating Retail Space
Securing prime shelf space requires strong retailer relationships and data-backed negotiations. A CPG consultant can provide consulting insights to justify premium positioning based on market trends and sales projections. Sales management consulting professionals help brands develop compelling retailer pitches that demonstrate how their products can drive category growth and profitability.
Strengthen Your Shelf Presence with Expert Guidance
Better shelf placement starts with informed strategies and expert insights. Hiring a consultant for the CPG industry can help brands refine their CPG marketing plan, optimize in-store presence, and increase sales. To improve your brand’s shelf visibility, hire natural products consultants from Emerge Natural Sales Solutions.
We will connect you with the right broker to ensure your products get the best retail opportunities. Contact us now and strengthen your product shelf presence with expert guidance and CPG consulting secrets.
