Faster sales and access to new retail locations can be achieved by establishing a wide-ranging network of CPG broker or distributor connections. It’s a wise strategy for any CPG or FMCG business. However, as you grow, maintaining positive connections can become increasingly difficult.
To assist you in reaching new heights in the natural food market distribution game, we’ve discussed some guidelines for a solid partnership to help you fill in dead spots.
Share Perspectives and Opportunities
Regarding your company’s products, no broker or distributor can compare to your team. So, instead of pressuring brokers or distributors into trying to learn this information, you should focus on imparting it to them in a way that will be useful to them.
In other words, instead of discussing statistics or product details, you should provide your broker or distributor with actionable analytics they can utilize to better position your products.
Make Everyone’s Jobs Easier
You may now be wondering, “What do I discuss with my broker and distributor?” Do not feel obligated to provide any trade secrets; rather, flip the question and ask, “What might I contribute that would make my broker and distributors’ job simpler and increase returns?” Your broker and distributor will be eager to help you boost sales and streamline operations since doing so will also boost their earnings. Give them an opportunity to “wow” you.
To get the most out of your relationship with your distributor and broker, you must take responsibility for the communication between you and them. This may be done in several ways, including by proactively distributing documents and extra information and by speaking up when you have a problem, organizing frequent meetings, and listening to their concerns.
When it comes to your brand, you are the go-to authority. Both your distributors and brokers need to draw strength from this and be equipped with the resources you can give them. Everyone knows that sales need both hard data and personal connections. Relationship-building requires providing distributors and brokers with information to help them do their jobs.
emerge Natural Sales Solutions assists CPG firms in their business growth by providing business sales management services, natural foods sales & management outsourcing, and more.
When you hire our natural products consultants, we can help you build healthy relationships with your distributors and brokers. Furthermore, with our assistance, your product will have a higher chance of succeeding in the natural food market.
Get in touch with us for all your natural CPG consulting needs!