Maximizing Your Promotional Trade Spend in Natural CPG


Trade promotions are one of the best ways to increase your ROI in natural CPG. As the natural CPG market has cut-throat competition with companies fighting for a share of consumer’s carts, it’s essential to differentiate your product so that it gains a strong USP.

This is where the role of promotional trade spending comes in. It’s a critical component of the marketing mix for natural CPG (consumer packaged goods) companies. Promotional trade spend refers to the money that a company spends on promotions, discounts, and other incentives that are aimed at increasing sales and market share.

Do you want to maximize your promotional trade spend in natural CPG? You’ve come to the right place! emerge Natural Sales Solutions is a one-stop solution for CPG brands. They are one of the top natural CPG brand consulting agencies with over two decades of experience. These CPG consultants provide business management, category intelligence, and financial solutions to help your brand grow. They can also connect your company with the right industry partners, including wholesalers and retailers, so that you can efficiently maximize your promotional trade spend

Let’s learn some tips for maximizing your promotional trade spend in natural CPG.

Analyse Previous Promotions

Review past promotions to see what worked and what didn’t. Don’t forget to identify the promotions that generated the most sales and the ones that didn’t work as well. You can use this information to improve future promotions and understand trends.

Know Your Target Audience

One of the best tips to maximize trade spend is to focus on your target audience. By doing this, you can design promotions that are tailored to their needs and preferences. This will help you to create promotions that resonate with your audience and generate more sales.

Use Data And Analytics

Data analytics can help you measure the effectiveness of your promotions. This will enable you to optimize your promotional spending by identifying the promotions generating the highest return on investment (ROI).

emerge Can Help You Connect With The Leading Industry Partners To Maximize Promotional Trade Spend

We work closely with retailers, distributors, and wholesalers to design promotions that are mutually beneficial. This can help to increase the visibility of natural CPG products in stores and generate more sales. Our expert natural CPG consultants also use complex matrices to analyze the latest trends and customer insights. We also conduct in-store promotional activities and trade shows, which can help natural CPG brands maximize their trade spend.

Get in touch with us for more information about our natural products consulting services.

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