Natural vs Synthetic: Understanding Consumer Preferences


In the ongoing debate of natural vs synthetic products, consumer preferences are increasingly leaning towards natural options. emerge Natural Sales Solutions, as a leading natural CPG consulting agency, delves into why this shift is happening and how brands can align with these evolving consumer trends.

This shift is largely driven by a growing awareness of health, environmental sustainability, and ethical production practices. Additionally, technological advancements in natural product development are enabling brands to offer products that are both effective and align with consumer values.

Continue reading to discover how emerge can guide your brand through these market changes and help you capitalize on the growing preference for natural products.

Understanding Consumer Preferences for Natural Products

Consumers today are more informed and health-conscious than ever before. This awareness has led to a growing preference for natural products, particularly in sectors like food, skincare, and healthcare. The key drivers behind this preference are the perceived health benefits, environmental sustainability, and transparency in ingredient sourcing and manufacturing processes.

The 2023 Buying Green Report underscores this trend, revealing that 82% of consumers are willing to pay more for products with sustainable packaging, a significant increase from previous years. This willingness is even more pronounced among younger consumers, with 90% of 18–24-year-olds prioritizing environmentally friendly packaging, indicating a robust and growing market for sustainable, natural products.

The Perception of Synthetic Products

Synthetic products, often associated with artificial ingredients and chemicals, are facing scrutiny from consumers. Concerns over potential health risks, environmental impact, and ethical considerations are influencing purchasing decisions. This trend is prompting brands to reevaluate their product formulations and marketing strategies.

Catering to the Trend: How Brands Can Adapt

To cater to the growing demand for natural products, brands must understand their target audience’s specific needs and values. This includes investing in research and development to create products that meet the efficacy and ethical standards expected by consumers. Transparency in labeling and sourcing is also critical to gaining consumer trust.

The Role of Marketing and Consumer Education

Effective marketing strategies are crucial in educating consumers about the benefits of natural products over synthetic alternatives. This involves clear communication, storytelling, and leveraging digital platforms to engage with consumers. Brands must also stay updated on consumer trends and preferences to adapt their marketing strategies accordingly.

The preference for natural over synthetic products is a trend that shows no signs of slowing down. Brands that adapt successfully to this shift will likely see increased consumer loyalty and market share.

Two individuals holding cartons of flavored water with eco-friendly packaging.

Optimize Your Brand with emerge

Stay ahead in the natural vs synthetic products debate with emerge Natural Sales Solutions. As a renowned natural CPG brands consulting solutions provider, we offer expertise in natural CPG consulting and sales and management services. By hiring natural products consultants through emerge, your brand can effectively align with consumer preferences, ensuring a strong market position.

Connect with our Natural food & beverage consulting experts your expert natural products consulting agency, to tailor your brand strategy for success in the natural product market.

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