In the competitive natural consumer packaged goods (CPG) market, networking for success is more than a strategy: it’s a must. As the best CPG consulting companies will state, by building relationships with key players in the industry, such as brokers, retailers, sales teams, and distributors, you can increase your brand’s visibility, gain access to new markets, and stay up-to-date on industry trends.
Our organic products consulting service, emerge Natural Sales Solutions, highlights the importance of being well-positioned in a market that’s inundated with more products and companies every year. The connections you build will become the difference between being a passing trend and building your way to market leadership. Here’s what you need to concentrate on when networking for success.
Brokers
Brokers play a critical role in the industry, as they help connect manufacturers with retailers and distributors. To network with brokers, start by identifying the choicest brokers recommended by natural food & beverage consulting experts in your industry. However, it’s not enough to choose the best. The art of networking for success is more than statistics and numbers: it’s about your loyalty to your brand messaging.
The broker needs to be someone who understands your business down to its story and mission statement. Natural CPG brand management services are quick to remind companies that their connection with consumers comes from consistency, not only in product quality.
Retailers
Building relationships with retailers is the natural CPG brands consulting solution that every company needs. You might have gotten the introduction from your broker, but it’s still integral to have your working relationship. Your brand’s positioning is only as strong as your ability to maintain it. Your network might be expansive, but it still has to be resilient.
Sales Teams
Sales teams are responsible for driving revenue for your brand, so building strong relationships with them is crucial. To network with sales teams, start by hiring talented sales reps who have strong relationships in the industry. Consider offering sales reps incentives to meet or exceed sales targets, like commission increases, but make sure they’re committed to customizing sales management solutions for your CPG brand.
Distributors
Distributors play a critical role in getting your products into stores and in front of consumers. The distributors you choose might already have preferred retailers, but that shouldn’t keep you from making your own choice for your company philosophy.
You can increase visibility, gain access to new markets, and stay up-to-date on industry trends. With persistence and hard work, you can network your way all the way to the top by being selective and prioritizing contacts that will help you achieve success in the natural CPG market.
While a great product is undoubtedly essential, natural foods sales and management outsourcing are critical to achieving sustainable success in the natural CPG market. Without these connections, your product might get traction, and you may miss opportunities for growth and expansion.
emerge Natural Sales Solutions is the natural foods sales consulting company that understands the difference between a good choice and a tactical choice. When you work with our team, we make sure that every decision is nothing short of a calculated precision strike. Reach out to us for natural CPG product sales solutions that will outlive the trends.
