The natural foods industry is constantly evolving and adapting to new consumer demands. This blog will explore the top trends in the natural foods industry to watch out for in 2023. These trends include the growing popularity of plant-based products, the importance of sustainability and regenerative agriculture, and the increasing interest in personalized nutrition.
As a brand in the natural foods industry, it’s important to stay up-to-date with these trends and work with experts like natural CPG brands consulting solutions to succeed in the market.
Trend #1: Plant-Based Products
In recent years, there has been a significant rise in the demand for plant-based products, which is expected to continue in 2023. Consumers are becoming more conscious about their health and environmental impact. Plant-based products are a great option for those who want a healthier lifestyle while reducing their carbon footprint.
Plant-based products range from meat and dairy alternatives to plant-based snacks, desserts, and beverages, and their popularity is only increasing. In fact, according to a report by Bloomberg, the global plant-based food market is expected to reach $74.2 billion by 2027.
Companies are responding to this trend by investing in research and development of new plant-based products and improving the taste and texture of existing products to appeal to a wider audience.
Trend #2: Sustainability and Regenerative Agriculture
The second top trend in the natural foods industry is sustainability and regenerative agriculture. Consumers are more conscious than ever of their food choices’ environmental impact and seek brands that prioritize sustainable practices.
Companies are responding by incorporating sustainable and regenerative agriculture practices into their operations, such as reducing packaging waste and using renewable energy sources. Additionally, many companies are working with suppliers and farmers to promote regenerative practices that build soil health and biodiversity.
Trend #3: Personalized Nutrition
Personalized nutrition is the third trend to watch out for in the natural foods industry. Consumers are increasingly interested in tailored nutrition plans that consider their needs and preferences.
Advancements in technology, such as wearable devices and AI-powered apps, are making personalized nutrition more accessible and affordable.
Personalized nutrition is beneficial not only for consumers but also for brands, as it allows them to offer more targeted and effective products. Brands that can effectively incorporate personalized nutrition into their product offerings will likely see increased customer satisfaction and loyalty.
In conclusion, the natural foods industry constantly evolves, and staying up-to-date with the latest trends is crucial for success. The top trends in the natural foods industry to watch out for in 2023 are plant-based products, sustainability and regenerative agriculture, and personalized nutrition.
Brands that want to stay competitive in the market should take note of these trends and work with a natural CPG brands consulting solutions provider like emerge Natural Sales Solutions to help navigate the industry and develop effective strategies. By leveraging our expertise, brands can achieve sales growth and market expansion in the ever-evolving natural foods industry. Contact our CPG & natural products sales outsourcing agency right now!